BIG BELLY BADDIE™
A
Movement
for
Baddies
With a Belly

Meet the Founder

Hey there,

I'm Latoyua, also known as Big Belly Bae — and I want to share something personal with you.

For years, I felt like I had to hide. My belly, my curves, my body — they were something to apologize for, something to shrink, something to fit into a world that didn't always see me.

Then I realized: my body tells my story. Every curve, every change, every mark is a chapter of my life. And if I could learn to love and celebrate myself, maybe I could create a space for other women to do the same.

That's how Big Belly Baddie™ was born — from lived experience, from motherhood, from growth, from those moments when life demanded reinvention. What started as a personal affirmation — “I am a Big Belly Baddie” — became a movement, a community, a space where women with bellies in every season of life can feel seen, celebrated, and unapologetically themselves.

I built this movement for the mothers who feel exhausted yet unstoppable, for the bosses chasing dreams while juggling everything, for the survivors rewriting their stories, and for every woman who's been told to hide.

Big Belly Baddie™ is more than fashion. It's more than hashtags. It's about confidence, self-love, empowerment, and community. It's about helping women claim their energy, their space, and their voice without apology.

And I want you to know this: wherever you are in your journey — whether you're thriving, struggling, or somewhere in between — you are already enough. You don't have to change to shine. You don't have to shrink to be seen. Your story, your belly, your energy — they are yours, and they are powerful.

With love and unapologetic energy,

Latoyua