Big Belly Baddie™started as a personal identity and has grown into a movement for baddies with a belly. What began as Big Belly Babe evolved into Big Belly Bae, and now Big Belly Baddie™ empowers curvy women to own their story, celebrate their energy, and shine unapologetically.
This isn’t just merch — it’s a lifestyle, a community, and a statement of confidence. Every piece, every hashtag, and every supporter helps spread the movement for women who embrace their curves and bold, glamorous energy.
Join the movement and celebrate your confidence — because bold, unapologetic energy looks good on every curve.
Big Belly Baddie™ – A Story for Baddies With a Belly
I know what it feels like to hide, to feel self-conscious, and to be ashamed of my weight and my belly. I’ve been there — doubting myself, comparing myself to others, and wishing I looked different. But over time, I realized something powerful: my curves, my belly, my energy — that’s my strength.
Becoming a Big Belly Baddie™ wasn’t just about clothes or a brand — it was about owning my confidence, celebrating my body, and inspiring other women to do the same. Every day I choose to stand bold, unapologetic, and proud of my curves, and I created Big Belly Baddie™ to help other women do the same.
This is more than merch — it’s a movement. It’s a space for women to love their bodies, embrace their energy, and shine unapologetically, no matter their size or shape. Because every baddie with a big belly deserves to feel seen, confident, and unstoppable.
JOIN THE BADDIE MOVEMENT
Bold style for bold curves. Embrace your main character energy and serve the look everyone is talking about.